Featured in March – April, 2016 issue of Culture ROLE MODELS
“I love that people of all ages, ethnicities, and backgrounds are appreciated and nurtured to be the best they can be. Plus it’s a really fun place to work! Did I mention everyone here loves to eat so we do potlucks all the time?” Lorin Brust, Business Services Specialist, Graphik Dimensions Ltd., High Point, North Carolina.
When Lauri Feinsod became the CEO of Graphik Dimensions Ltd. (GD), the parent company of pictureframes.com and a suite of creative brands, she invited passionate, self-selecting employees to join her in a co-discovery of the company values – the very highest qualities they aspired to as a community. This organic roundtable bubbled into what they refer to as C4 values: Consciousness, Community, Collaboration & Creativity. These values have become a “north star,” for catalyzing GD’s evolution. “It’s a litmus test for how we discuss anything, from leadership, to manufacturing, to strategic planning, to cost management, to workflow management. It always comes back to this,” says Lauri.
GD represents over two dozen nations, a wide range of religious and political beliefs, and is simultaneously a tech company, design group, call center, manufacturing operation, and more. It’s such a diverse group of people, but these values – these four words – mean something to every single person. And, every one of them has been invited to embody what’s most meaningful to them in that landscape – those four words let everyone out of the box.
“One of my favorite things is having a voice in our C-4ums. The company listens to our creative ideas and makes them happen. We support each other and work together to offer creative feedback and turn ideas into reality.” Stephanie Cranford, Account Fulfillment Specialist, Graphik Dimensions, Ltd., High Point, North Carolina.
As Stephanie noted, GD’s C4ums are passion-driven, employee-led, cross-departmental teams that amplify the company’s C4 values (Consciousness, Collaboration, Community, Creativity) into a next level of action. They simultaneously increase employee engagement, co-leaderfulness, unity, communication and, ultimately, happiness. And, a full third of the community at Graphik Dimensions Ltd. actively participates in one of the company’s C4ums that steward advancements in Sustainability, Celebration, Wellness & Community.
At GD there’s also wild permission to PLAY! Potlucks, crazy hat contests, team campfire outings, Halloween fright and kickball team victories, as well as shared space for life’s general happiness, in celebration of new marriages, babies, graduate degrees earned and other bright moments.
A critical facet of GD’s success, has been the complete re-engineering of its communication architecture. Some changes look like more conventional lunges at transparency – from very real-time updates, via dialogue, analytics and up-to-the-minute collaboration tools, to uncensored CEO Chats, a steady diet of team huddles and, most recently, cooking with the President.
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